About Body Love Campaign
Body Love Campaign is a fashion and lifestyle blog for women lawyers, bankers, MBAs, consultants, and otherwise overachieving chicks who need to look professional but want to look fashionable. The site was started in 2008 by Ronda Cooper, who was then a litigator at a Wall Street law firm. She wrote the site anonymously until April 2010, and now focuses on Body Love Campaign full time. We’ve been honored to receive numerous mentions in the press, and are proud of our respectful yet vibrant community of intelligent, professional women.
HOW DID THE SITE COME ABOUT?
After a few years of working near Wall Street, Ronda noticed that young professional women had a few things in common no matter where they lived or who they worked for:
- they all spent hours surfing the internet, either because long hours had thoroughly blurred the line between personal/home tasks or because there was significant downtime
- they all based their work wardrobes around Ann Taylor, Banana Republic, and J.Crew
- their problems were just a little bit different from the women the rest of American magazines were profiling they had plenty of money but no time; they had to deal with extremely onerous demands at the office, and they were generally expected to be on 24/7.